At My Friend Penny, we are deeply committed to understanding women's income's pivotal role in their well-being and broader societal contributions. Women are key economic agents; their participation in the workforce and financial stability are crucial for personal prosperity and their roles in community support and philanthropy. The record employment rate of core-aged women, 81.6% as of November 2022, underscores their essential role in the Canadian economy.

Women also control a significant portion of consumer spending, responsible for 75% to 80% of purchasing decisions, amounting to about $1.2 trillion in 2023. This tremendous spending power highlights the critical need to maintain stable income streams for women, especially in the face of health challenges. Ensuring continuous income support through tailored insurance solutions helps preserve family and individual stability and broader economic vitality.

Protecting women’s income during health-related absences is vital for personal and economic reasons. My Friend Penny’s insurance services ensure that women can face health challenges without fear of financial hardship, contributing to a more resilient and equitable economy. This protection supports women’s continued engagement in both market and non-market activities, including unpaid household labour, significantly contributing to economic measures.